The problem with being a dominant company comes when one treats customer service as another expense.
Amazon Buys Brilliance Audio
Online retailer Amazon.com has purchased Brilliance Audio, the largest independent publisher of audiobooks in the U.S.
Amazon says the acquisition will expand the number of books produced in the audio format giving customers a broader selection of audiobooks.
Amazon subsidiary CustomFlix now supports both standard CD and MP3-CD audiobook formats through its Disc on Demand service.
Brand Your Consulting Brilliance
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as “the ultimate driving machine,” “don’t leave home without it,” and “just do it.” Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered “brand brilliance.” Brand your consulting brilliance because the future of your business depends on it.
Cicadas and Brilliance In Marketing
I have found another nugget of marketing brilliance that I want to share with aspiring entrepreneurs around the world. In this example of marketing brilliance, you will see how innovation and careful planning can result in a brilliant idea and resulting profits.