Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you…
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Tag: brevity
5 Ways To Write Better Proposals
1. Omit needless words. This can't be stressed enough. Excess words drag your proposals down. Don't try to use multisylabic…
Learning to Write Better Web Content
Web content should be both short and sweet to get the attention of the audience you are trying to reach.…
Short Copy: Understanding Its Purpose Can Increase Sales
I believe it was Mark Twain that once said, "If I would have had time, I would have written a…
The Two Sentence Advantage
Has this happened to you? You attend one of these ever-popular networking events and the MC calls for introductions. Everyone…
Brewing Trouble
Admit it: When you're faced with a lengthy checklist for testing, you're tempted to skip steps. Some of the items…
From Haiku to Headline: Learn To Write Concise And Powerful Ads
Writing a good ad that captures the attention of the reader is an art. Your ad and especially the headline…
Two Sentences
Two sentences from 1977. The one single, specific memory I have from the ninth grade was during a math class.…
