RainToday.com’s recent report "What’s Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing.
In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.
Managing Emerging Brands, Dealing with PR Fallout
It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.
No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have on the operation of their site – having implemented procedures to deal with comment spam, crap submissions and the like, Slashdot is still doing fine. So why are newer community driven big brand sites so anti-SEO?
Studiocom Has Sweet Deal With Dunkin Brands
Dunkin Brands has awarded Studiocom Interactive its 2007 digital marketing duties for Dunkin Donuts and Baskin-Robbins. Studiocom was selected to be the digital agency of record from a multi-agency search conducted for Dunkin Brands by search firm Foghound.
Studiocom will provide online strategy and creative support for new product launches, plan and buy all online media, and redesign the two brands consumer Web sites. The company will also focus their efforts on Search Engine Marketing, Search Engine Optimization, and improving ecommerce.
Wikipedia, YouTube Become Top Brands
For the second straight year, Google tops the list of worldwide brands in BrandChannel’s annual survey. The surprise, however, is the surging popularity of YouTube and Wikipedia, with both claiming spots in the top 5 rankings for the first time.
Brands to be Passionate About
Everyone has brands that they are passionate about.
Brands and Community
Brands love community. But do they know what it is? The growth of social networks has forced marketeers to view their consumers differently.
Brands, Blogs & Search in 2006
The Magazine DM News publishes a supplement called “Outlook” each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing.
Top Brands In ’05; Trump, Youre Fired
Google, Oprah, hybrid cars are in; Britney, reality shows, and SUVs are out, according to the 2005 ImagePower Newsmaker Brands Survey that identifies which high-profile brands came out on top in consumers’ minds, which brands suffered this past year.
TV Brands … The Web Influences
Yesterday I moderated a panel at MediaPost’s Forecast 2006 conference. The challenge before the panel was to resolve this question …
Nielsen/NetRating Identifies Top Brands And Parents In Portals
How does this relate to the search marketer? Ah well that’s the story for our readers isn’t it. Well, we’ve got that too. They also ranked the top 10 web site by parent company and top 10 web sites by brand as well as the time spent per person combined in both home and work. This is where the tale really is told.