Not What You Say But How You Say it
Words and Visuals: A Symbiotic Relationship Copy starts with a word, but a single sentence rarely carries the weight it…
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Tag: branding
Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
Heed The Business Card Laws
from The Business Card Book-What your business card reveals about you and how to fix it Dr. Lynella Grant
Branding – It’s More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect…
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the…
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd? You can't argue this,…
Do It Like A Pro – How To Create A Brochure
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile…
Your Target Audience Who Are They & What Do They Want?
It still amazes me. When I write copy for a company, I always ask about their target audience. I have…
A Marketing Angle I Use to Sell My Own Products
Businesses to make money with fall under one of these two categories: (1) Service, or (2) Product.
How To Get Rich Giving Away Something Free
The best of all worlds is to have a product you can give away free and still make money. That…
