If you wanted to be logical, you might not stick a company or product name on any page more than once; after people learn what the subject is, there’s little reason to repeat the fact. But if you want to be successful in terms of brand SEO, an entirely different approach is necessary.
Google: From Direct Marketing to Branded Ads
Ad Relevancy & Quality Scores
Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.
Travelocity: 96% Of ROI From Branded SEM
Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.
Life Imitates Art for Macys Branded Entertainment
Federated Department Stores just announced (via news release of all things) that its private label, INC, will sell the winning design from last night’s episode of Bravo’s Project Runway in its Macy’s stores nationwide.
Mailroom and Branded Email
In response to my Hosted Gmail Goodness post, I received two notes from Sproutit. The first was this comment from Peter.
Branded Keyword Use Now Mainstream
As John Battelle reports, Mazda’s off to the races buying terms like “Pontiac” for its AdWords campaign.
Co-branded Broadband from Yahoo and Verizon
Verizon and Yahoo are partnering to deliver a co-branded broadband offering to subscribers to Verizon Online’s DSL and new fiber-based FiOS services.
Get Your Branded Email Address Even Without a Website
If you own a small business and don’t have your own domain name, you are probably still using the email address provided by your Internet Service Provider (ISP) or one of the free email services on the net.
Are You Branded & Ready to Market on the Internet?
“Affluent Americans lead web growth” begins an article from http://cyberatlas.internet.com. According to the latest NielsenNetRatings, individuals with household incomes ranging from $100,000 to $150,000 are the fastest growing income group online and there are 15,000,000 of them.