Good Blog Consultants Are More Than Implementers
I've gotten a couple comments and emails on my last article that I want to address. The first one is:…
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Tag: brand voice
Character Blogs are a Complete Waste of Time
I have been holding back on this for awhile, but it's now time for me to unload. I'm sorry, but…
Time To Discuss Blogs With Ad Agencies
Robert Scoble argues over at The Red Couch that you never should let your ad agency write your blog. I…
Customer Service IS Corporate Messaging
How many corporations know how its customer service (CS) department and personnel are interacting with the public ...
Is Communications Up To Running Intranet?
The natural home of the intranet is in communications. However, intranet management requires particular skills that many traditional communications departments…
Is This You? (Reader Persona Design: An Example)
Do you work in a medium-to-large organization whose web content you feel could be put to better use? If so,…
Bloggers Are Overconfident Entrepreneurs?
There are risks in blogging. The risk of being fired is evident from several examples. There's also been talk about…
Web Content is a Hidden Asset
Most people within most organizations don't value content. In a typical organization, the higher up you go the less appreciation…
Semantic Web for Toddlers
You may have noticed that it's been a while since I've posted anything to my blog. Well, I've been in…
The Role of the PR Counselor in Client Blogs
Jeremy Pepper notes that Newsbluntly, the Newsmarket broadcast journalism blog I mentioned yesterday, is actually openly written by their PR…
