Blogging For PR
"Blogs and participatory journalism are impacting the practice of public relations." That line was taken from one of my favorite…
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Tag: brand voice
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.
Learn How to Implement an Effective Web Style Guide
A style guide helps you quickly and cost-effectively publish content that is of a consistent quality. It is particularly important…
Is There Enough You in Your Newsletter?
For the last two months, I've been taking Izzy (my five- month old yellow lab puppy) to puppy class. He's…
Branding Your Business Part II
In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we…
Marketing Your Site with a Smile
If you have a business, you know that the most important thing, yet the hardest, is to get your product…
Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some…
Watch Your Tone: What Does Your Writing Say About Your Business?
A large part of marketing your business is the way that you talk to people. Whether through your web site,…
Introduction to Strategic Marketing
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing…
A Freelance Copywriter? Dont Overlook Their Value
To manage costs, many companies choose to handle the development of their marketing materials strictly in-house. What they dont realize…
