Choosing the Right Website Designer
You've made up your mind. You want to have a website to represent your business. The next decision to be…
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Tag: brand strategy
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of…
The Definition of Marketing
If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's…
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
The Five Key Elements Of B2B Branding
Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like…
Ignore PR at Your Peril!
If you do, it means: 1. you don't value tracking the perceptions of important outside audiences whose behaviors could sink…
Marketing Without Results? How to Fix it Today!
Cindy, a professional life coach, has been frustrated with the results her marketing efforts have been producing lately. Despite everything…
Hiring a Professional Designer
The reasons for hiring a professional designer are the same reasons as hiring any other professional.
New Trend Shows Domain Branding More Important Than Ever Before
On Feb. 6th, 2003, websidestory Inc., [http://www.websidestory.com], a web analyzation company released a report showing that the majority of websites…
Corporate Identity: Is your Company Dressed for Success?
Designing an identity for your company is a lot like creating an image for a personality figure: you need to…
