Don’t Duplicate… Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site…
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Tag: brand strategy
Thinking “Global” in Global Terms
Final exams are around the corner and another semester is about to end. And this week in college the curriculum…
Want More Money & Less Stress? Set Some Boundaries!
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello,"…
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the…
The Chief Marketing Scarecrow
When I was a little boy, my great-grandfather had a scarecrow in his garden. I often wondered if the scarecrow…
Learn How To Market By Stalking!
In my opinion, one of the best ways to learn marketing is by "stalking" the experts.
Not a Marketer? Got An Online Business? Guess What? You’re A Marketer!
What's that I hear you say? You're not a marketer? You've got an online business haven't you? Well, guess what,…
Your Online Brand Is YOU
You've decided to make the leap. You're going to start selling your products and services online. You're excited. Wow! Millions…
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly and easily. So why do so many sites make it…
Brand Valuation: The Seven Components of Brand Strength
The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the…
