What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like…
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Tag: brand positioning
Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of…
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision…
Build Your Site Around Your Resources
We all collect resources online to give to our visitors. Why not, it gives an added bonus to your site.…
Achieving Consistent Brand Identity & Positioning
Coke, McDonald's, Nike. Around the world, anyone who sees the Golden Arches or the Swoosh knows what they mean.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on…
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they…
Niche Marketing… What exactly is that?
Well, according to the dictionary, the word niche means "a suitable place or position"
Take a Stand for Your Brand
Every successful brand has managed to communicate its company's core beliefs and attitudes-what the company stands for-to its target customers.
Is Your Marketing Message Holding You Back?
Your marketing message is like a key. If you've got the right one, it will help you unlock doors to…
