Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step…
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Tag: brand positioning
Focused-Impact Marketing
To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that…
Positioning For Profits!
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her…
The Chief Marketing Scarecrow
When I was a little boy, my great-grandfather had a scarecrow in his garden. I often wondered if the scarecrow…
Finding Your Niche
Have you found your niche? If you really want to find out, you need to answer the following questions:
Focused Impact Marketing
To succeed in the digital marketplace you must focus your marketing. Here are a few tips that emphasize positioning, top…
Dynamic Marketing: Seven High-Powered Success Strategies
Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking -- involved in a…
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept…
What Marketing Approaches Will Work For Your Company?
As you carefully consider the importance of the marketing strategies and approaches you choose in reaching your target audience, what…
How To Attract and Retain A Top-Norch Sales Force
A couple of years ago, a mailing list to which I subscribe had a question from a participant who owned…
