Tapping into Brand Touchpoints
Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their…
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Tag: brand perception
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring…
Doubt PR’s Clout? Don’t!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't…
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around…
O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its…
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece…
Let’s Blow The Lid Off Public Relations
And show it for what it is - a well-oiled strategy machine using cutting-edge communications tactics that lead directly to…
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to…
Rustling Up Your Brand
Branding, as any expert on the subject will tell you, is nothing much to do with big M's outside fast-food…
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.
