What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or…
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Tag: brand perception
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations…
4 Marketing Myths That Threaten Your Sales
These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the…
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies,…
Focus on a Trade, Not a Discount
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that…
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary,…
Are You Unknowingly Damaging Your Company?
Your company's credibility is on the line every time you present yourself to the public-and companies are damaging themselves without…
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to…
The Customer’s Experience is Everything
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic…
The Dangers of Publishing your Website in Another Language
Publishing your website in another language is like managing a brand new website. It demands people who are expert in…
