How To Organize Your Marketing
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a…
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Tag: brand messaging
Strategic vs Tactical Marketing – Understand and Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating…
Creating Marketing Fireworks
If you live in a small town like mine on the Connecticut coast, you will spend Sunday evening watching fireworks,…
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It…
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer?…
How to Grab Attention with Your Headlines
You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading…
Copywriting Makeover: Its Not About YOU, Its About THEM
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most…
3 Quick Tips to Improve Your Homepage
Everyone who has a website struggles at one time or another with how to improve their home page. Although many…
The Fundamental Laws Of Marketing
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and…
Overcoming Your Biggest Marketing Obstacle
At times, no matter what you do your marketing is stuck and you're not attracting new clients quickly enough. It…
