Branding – It’s More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect…
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Tag: brand identity
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the…
Is Your Ad Killing Your Brand?
It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they…
Web-Safe Fonts for Your Site
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your…
So Now You Have A Web Site What Is A Good Name
When planning your name for your domain remember your site is going to be built around this name.
Using Color on Your Website
I have been surfing the net, which I often do, and have come across some pages that you either need…
Creating A Professional Image For Your Home-Based Business
Like it or not, there is still a segment of the population who will erroneously conclude that you and your…
Is your website ‘Dressed for success’?
You've heard the motivational talks about dressing for success. "You have to eat, drink, sleep, and breathe success to truly…
What’s In A Name?
Once you decide to start your own business you need to give it a name. Your business name should describe…
How to Develop an Effective Company Profile — and Why
What is a company profile? A company profile is essentially a resume for your company that you use to establish…
