Focused-Impact Marketing
To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that…
Part of the
network
network
Tag: brand identity
Marketing Your Website: Domain Names 101
Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker -…
Good Logo Design : 5 Things to Consider Before Choosing a Logo
USE When designing a logo an important consideration is how you plan to use it. A logo created for a…
The WOW! factor – Have you got it?
Every so often you suddenly come across one website that makes you sit up and pay attention. There's just something…
How to Make Your Name Stick
In our overcommunicated society, we are constantly bombarded with messages that seem to be just one big blur of sameness.…
How to Name a Product, Service or Company
Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions. The roles of…
How to Energize Your Marketing With Colors
I was once asked this question: "In relation to colors on a web site, have you done any research or…
Consistency Breeds Consistency
Surprisingly, the most important part of good website design has really nothing to do with what most people think. It…
To Brand or Not to Brand?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one.…
Make Your Small Business Look Big
Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it…
