Improving Customer Relationships: Beyond the Buzz
Customers are always a hot topic. But lately the discussions on customer relationships, including retention, satisfaction, and loyalty, have intensified.…
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Tag: brand engagement
The Rise of the Empowered Consumer
The Economist has a fascinating story about the increasing power consumers have in today's marketplace. Snippets...
Find, Listen, Engage and Empower
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.
Good Model For a Leadership Blog
The GM FastLane Blog is attracting quite a lot of commentary and opinion, with varying views being expressed on how…
10 Steps to a GREAT Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten…
Ideas Happen with MSN
After receiving unprecedented Web traffic and targeted consumer response for its inaugural Ideas Happen contest, Visa has again chosen MSN…
Proving Site Traffic To Advertisers: Readers Have Their Say
Our readers had several suggestions on how to prove traffic to potential ad buyers. Their posts are in response to…
Email Marketing is Alive and Well
Email marketing is alive and well! If done correctly it will build your business faster than any other marketing method!…
The Perfect Gift for Your Customers
It's almost time for the holidays again and we all want to do something for our customers, right? We want…
Win ’em Over with Contests
Looking for a sure fire way to promote your business? Contest are a fun and highly effective way to promote…
