Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can…
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Tag: brand differentiation
Unique Selling Proposition – Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your…
Stand Out from Your Competition
Attract your audience with a benefit that is different from everyone else. What is your distinct advantage? What separates you…
Seven Logos to Avoid
Your logo is the visual personality of your business and as a first impression; your logo essentially is your business!…
Why The USP Doesn’t Work Anymore & What To Do Instead
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then…
How to Identify and Make the Most of Your Business’s Special Something
How much thought have you given to what's unique about your ebusiness... its competitive edge? Many new web entrepreneurs are…
A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition…
Free Marketing = Effective Marketing
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself…
Differentiate and Grow Rich: The Importance of a Strong USP
"With 50 other companies selling the same products and services, why should I do business with you rather than one…
Differentiating Yourself From the Competition
It's getting harder and harder to differentiate yourself from the competition these days. Especially when your competition is global, offer…
