Take a Stand for Your Brand
Every successful brand has managed to communicate its company's core beliefs and attitudes-what the company stands for-to its target customers.
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Tag: brand differentiation
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that "many goals in marketing are unrealistic" and "doomed to failure from the…
5 Reasons Why You Need Your Own Original Products
Have you noticed yet? The people who are making the most money on the Internet are the ones who are…
The Dare-to-be-Different in Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of…
Power Positioning — How To Use It To Increase Sales Dramatically
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
Develop a Website that Stands out from the Crowd
Attract your audience with a benefit that is different from other web sites. What is your distinct advantage? What separates…
What’s the Big Idea?
Can't move any products? Maybe the problem is you don't have a BIG IDEA. What's a BIG IDEA? A BIG…
The Five Key Elements Of B2B Branding
Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like…
How to Get Famous Fast
Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most…
“Market Yourself” for a Successful Business
Building an online business takes a lot of work, passion and commitment. Unfortunately, some people are led to believe all…
