Toolup.com Peer Review – Marketing Needs Work
The initial format is fine, but I found the marketing aspects of the site lacking.
Part of the
network
network
Tag: brand communication
Newsletters Winning the Continuing Battle
Did you know the ratio of first newsletter issues to second issues is 20:1*? Starting a newsletter is difficult. Maintaining…
Public relations: A Free Lunch at Last?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well,…
Navigating E-Newsletters: The Editor’s Note
Carol Abrahamson, a regular Webproworld reader, recently submitted her text e-newsletter to me for the drive by review. She sells…
Newsletters
Newsletters are a great way to establish a new, more personal relationship with your customers. You can keep them up…
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question,…
How To Get Your Public Relations Money’s Worth
Regardless of what business we're in, we all want the value - let's call it "money's worth" -- we paid…
Your Own Ezine? The Pros and Cons
No doubt about it--having one's own ezine is an excellent promotional tool. Whether you sell goods or services, publishing an…
Write It and They Will Come
Write it, offer it for free on your site and they will come. Yeah right and then you woke up.
Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things.…
