Want This Kind of PR?
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or…
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Tag: brand communication
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to…
The Biggest Marketing Problem
Can you guess what it is? - It's not having too much competition. - It's not about money (or the…
Where Great Marketing Starts
"I was thinking about advertising in this paper." "I'm just about to print this brochure, can you give me your…
What Is “Best Practice” Public Relations?
Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own…
Successful Small Businesses Use PR
It's obvious when a small business has accepted the fact that its most important outside audiences need lots of care…
Long Copy Works Better – Or Is It Short Copy?
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your…
Headlines – The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines to get the attention of your reader…
5 key questions (You’ve been dying) to ask about business blogs
By now you've heard about blogs or Weblogs. They're the next new thing. They're cool. The blogosphere (the community of…
How To Correct Common Marketing Mistakes
A well-tuned marketing campaign is a beautiful thing. Your advertising not only connects with just the right prospects, but it…
