Case Studies On Blogging In The Corporate World
This session discusses issues facing companies that want to take advantage of the opportunities blogs afford.
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Tag: brand communication
Even Search Engines Know the Value of Blogging
You can't look very far online without seeing a weblog, or blog. They're increasing in popularity and many companies are…
Integrating Blogs With PR And Marketing
First there was Business Week featuring Steve Rubel in their cover story on blogs last week, complete with full-page photo.
Open Source Marketing Goes Outside In
Traditional marketing has been built around the idea of creating a central set of messages and sending them out into…
Marketing Is Hearing What Your Customers Say
Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we…
Secrets to Writing Powerful Press Releases
Using press releases for marketing purposes has become increasingly popular lately.
Blogs Force PR Pros to Put Their Journalist Hats On
There's a fascinating article on PR and blogging in today's Globe and Mail. In the piece, Richard Edelman comments extensively…
Can Coporates Blog?
When it comes to the blogosphere, companies can be damned if they do and damned if they don't, so what's…
When Blogging and Client Service Intersect
Jeremy Pepper had an opportunity to quiz PR guru Andy Plesser to get the story behind the recent flap over…
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most…
