There is a demographic trend of which HR personnel, management, and CEOs need to be aware. According to demographic trends analyst, Cheryl Russell, by the year 2005, the most common household in the US will be single-person households. “Never before in American history has living alone been the predominant lifestyle,” says Russell, and the time is fast approaching.
Increase Your Bottom Line Through Referrals
There’s a therapist in my hometown who bills 55 hours a week and has a waiting list of several months of clients trying to get in to see him.
He owns a business card. That’s the extent of his marketing. He doesn’t even have a sign on his door. He couldn’t really market, he doesn’t have the time. He’s in his office 10 hours a day making money hand over fist.
Web Traffic and Your Bottom Line
Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don’t look at these files (or use a bargain basement web hosting company that doesn’t provide them) don’t know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company’s bottom line. What follows are some of the most basic stats that are typically available, followed by brief suggestions on how to use the information.