Search spending from retailers was up 36 percent year-over-year in the second quarter across all major search engines, according to a new report from SearchIgnite.
The trend was not seen in other categories, such as travel and finance, and U.S. search spend was down 6.5 percent for the quarter.
Retail search spend increased steadily as the quarter went on, with June showing an increase in spend of 55 percent compared with June 2008.
Social Media Boosts Local Flavor
Once a month a small but growing troupe of modern beatniks gather at a dive bar in what has traditionally been considered (and still is in some circles) a rough part of downtown Lexington, Ky., for the Holler Poets Series, a live literary event focusing on local talent. Thanks to social media and the Internet, poetry is experiencing a bit of a resurgence in the collective artistic psyche, and the Holler Poets are no exception.
Relevant Content Boosts Sales For eTailers
When laying out your next email ad campaign, ask yourself if you’re putting the close up front where the opening is for the hard sell, or if you’re educating the customer toward an obvious purchase. It makes a difference. I have numbers.
Web Boosts PC Gaming
PC gaming had a drop off in revenue in 2005 but is rebounding, according to the NPD Group. Retail sales of PC games in the United States were over $970 million in 2006.
Web Boosts PC Gaming
Centrify Boosts Unix Access To Active Directory
The company announced at the LinuxWorld Conference & Expo that its DirectControl Suite now supports a number of UNIX and Linux platforms.
Yahoo UK Redesign Boosts Answers
A well-crafted front page redesign can do wonders with redirecting traffic to other pages and subdomains owned by a site, as Yahoo UK’s update has done.
Google Link Boosts Sony Visits
Sony Pictures enjoyed serious link love when Google UK dropped a link to them at the bottom of its search result pages.
FEC Boosts Online Political Bloggers
Campaign finance law will cover online political advertising, but other communication like blogs and email remains uncovered by the law.
Video iTunes Boosts NBC, ABC
$1.99 downloads of recent episodes of shows like “The Office,” “Lost,” and “Desperate Housewives” may have led to ratings gains for all three programs.
Clementine Boosts CRM Capabilities
SPSS Inc. just released a data mining workbench dubbed Clementine 10 aimed at creating a 360 degree view of the customer by compiling data from a number of sources. Clementine’s bag of tricks also comes with an “anomaly detection” system for fraud combat that shows unusual behaviors as they occur within the data collected.