Bloggers can offer companies a great way of getting in contact with potential customers and angry critics. Sending out unsolicited releases is not, however, the best method of reaching bloggers, and so a session at the BlogWorld Expo explored the relationship between bloggers and PR departments.
Author’s Death Inspires Bloggers To Create
The untimely death of the author who co-wrote the adventure travel guide "100 Things to Do Before You Die" has led many bloggers to create their own lists of things to do before making the final exit.Dave Freeman, an advertising executive who co-authored the 1999 book with friend Neil Teplica, died on August 17 at the age of 47 after falling and hitting his head at his Venice, California home.
Traditional Media vs. Bloggers
OK, so the headline is admittedly a bit sensational, but it got you reading, didn’t it? I’ve been meaning to share some observations and thoughts on the changing media landscape for a while, but just haven’t gotten around to it. Until now.
Metallica Now Master of Puppet Bloggers
This may or not be taught in PR 101, perhaps because the general tenet is obvious: Don’t screw up good PR with bad PR. We’ll chalk this one up to Metallica’s management and not to the band itself, just to be fair.
Professional Bloggers’ Power Debated
In the old days, reading a blog meant following the life of some random guy (or girl) who made ends meet through other means. Now, it’s likely to consist of contributing to a major company’s pockets (or at least an individual’s main paycheck), and this has led to the iffy idea that amateur bloggers might be getting elbowed out of the way.
BlogHer’s Guide To Political Bloggers
Our customer BlogHer just launched their new BlogHer Guide to Political Bloggers. Neat stuff, built on top of Cerado Ventana. (But i’m biased :-)). Check it out. From the BlogHer page:
Zimbabwe Bloggers Anxious For Election Results
Bloggers in Zimbabwe have been speaking out about the presidential and parliamentary elections as they wait for results.The opposition Movement for Democratic Change (MDC) and ruling ZANU-PF were virtually tied in parliamentary results released by the electoral commission, 36 hours after polls closed.
Bloggers In Singapore Question Escape Of Militant
The state controlled media and government in Singapore have been heavily criticized by bloggers for not providing details about how an Islamic militant escaped from prison.
Malaysian Bloggers Make Political Run
Bloggers in Malaysia are having an impact on the political process as the country prepares for elections next month.Three well-known bloggers, who are opponents of the ruling party that has been in power for fifty years, are running for the first time as candidates on March 8, counting on their online popularity to bring in votes.
How Bloggers Will Save Journalism
After declaring (again) the death (or at least the dying) of print, bloggers and academics have clothed their straw man with proposals that include even government subsidies. It’s not just print that’s in peril, but real, investigative, long-form journalism. But print’s not dead yet, neither is the argument, and bloggers might just lead the resuscitation efforts for journalism itself.