Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media.
BlackBerry Seeing Red Over RedBerry
After some seven years of trying to enter the Chinese market, Research In Motion had to be furious to learn of China Unicom’s announcement of its RedBerry service.
RIM Jams Yahoo Into BlackBerry
Yahoo achieved a place in the pockets of millions of BlackBerry users in 60 countries through a new deal with Research In Motion.
Google Talk For BlackBerry Released
Google has released its previously announced BlackBerry client. The free 200k download will let BlackBerry users communicate on the Google Talk and Jabber networks, and (presumably) eventually AOL Instant Messenger.
Blackberry Emerges From NTP Jam
Nearly a year of litigation between Research In Motion and NTP Inc saw settlements offered and rejected, patents overturned, and the popular Blackberry service laying face up in a guillotine watching the keen blade of an injunction that could have cut off thousands of users in the United States.
T-Mobile Gives Yahoo Mail Blackberry
The kids at T-Mobile and Research in Motion (RIM) got together today and unleashed their newest toy, the Blackberry 7105t. The new toy has “Blackberry Internet E-Mail,” which allows users to access they’re Yahoo! Mail from their Blackberry.
Patent Office Decision Boosts BlackBerry Maker
The USPTO makes a favorable decision for Ontario-based Research in Motion with its finding.
Microsoft Pushes Blackberry Into Juicer
Microsoft announced plans to jam, can and push Blackberry’s email system onto the back shelf when Microsoft CEO Steve Ballmer announced the Messaging and Security Feature Pack for Windows Mobile 5.0.
Microsoft Push Will Jam Blackberry
Microsoft announced plans to squeeze the juice out of Blackberry when Steve Ballmer presented Windows Mobile 5.0. The new OS provides a number of new features for the handheld market and promises to hit companies like Research In Motion (RIM) and Good Technologies below the keypad.
BlackBerry Legions Grow To 3 Million
Research In Motion sees an increase in its base of wireless e-mail users from just six months ago.