Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).
Truveo Aims For A Billion Indexed Videos
The video search site has 100 million videos in its index, a number they would like to increase tenfold by next year.
Information Overload Costing $650 Billion
Information overload is being called the 2008 "Problem-of-the-Year" by research firm Basex.
Gartner: Over $3 Billion Lost To Phishing
Criminal phishing in 2007 escalated in both the number of attacks and the financial losses resulting from them, according to a study from Gartner.
Online Holiday Spending Reaches $22 Billion
Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.
Social Network Ad Spending To Hit $2 Billion
In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.
Online Holiday Spending Tops $18 Billion
Forget about Cyber Monday; December 6th easily topped the online sales of the Monday after Thanksgiving, as US consumers spent $803 million on the first Thursday in December.
Local Search Ads To $5 Billion In ’08
Borrell Associates predicted a big gain in the overall local online ad market, with local search representing a big slice of the market share.
Online Electronic Gifts To Hit $22 Billion
More than 14 percent of the almost $160 billion spent on consumer electronics (CE) over the last 12 months was spent online according to a study by the Consumer Electronics Association (CEA) "The State of CE Retail."
U.S. Video Game Sales Hit $1.1 Billion
Market research firm NPD is reporting that U.S. sales of video game hardware and software increased 73 percent in October.
Total sales reached $1.1 billion, compared with $643 million a year earlier. The Nintendo Wii console moved back into the top spot as the best selling console. Nintendo sold 519,000 Wiis, Microsoft sold 366,000 Xbox 360 consoles and Sony sold 121,000 of its PlayStation 3 consoles.