“If Google manages to pull off a well received IPO, how do you measure a well received IPO”? That’s a question posed by CBS Marketwatch lead reporter Bambi Francisco. Google has got to be Google in many ways by being the exception to the rule. As such, it shouldn’t come as a surprise to anyone that they follow suite with their IPO. Curiosities aside, are investors excited?
Online Advertising Will Reach $16.1 Billion by 2009
JupiterResearch, in a newly released forecast, predicts that online advertising will more than double over the next five years. They predict that the online ad market will grow from $6.6 billion in 2003 to $16.1 billion in 2009.