Google announced pricing for the Google App Engine on Tuesday. It was released last April as a free service, but apps were limited to fixed resource usage quotas. There are still free quotas, but the following prices have been set up for going further:
EU Investigation Goes Beyond Google
When the European Union confronted Google over its data retention policies, some people – including Google’s own global privacy counsel – wondered why Yahoo, Microsoft, and a number of other companies were left alone. Now it appears that the EU is going to take a look at them, after all.
SMX: Beyond the Majors
The second day’s last session, Beyond The Majors where Jeffrey K. Rohrs joins us again as moderator with speakers Scott Greenberg, SVP, Advertising Services, Marchex; Anton E, Konikoff, Founder and CEO, Acronym Media; Matt Greitzer, Director of Search Marketing, Avenue A|Razorfish; T. J. Kelley, VP, Marketing, LookSmart and Tom Paraboschi, Director of Advertising Sales and Agency Relations, MIVA.
Banner Blindness Beyond the Banner
When looking at the difference between a profitable business model and an unprofitable one you really need to look at the math. I recently ran many graphic ads that I bought through Google on a CPM site targeting basis. Here is a look at one campaign:
Schmidt: Google’s Beyond Search Now
Just about everyone has an opinion on what Google is and where they are going. A recent interview with Google CEO Eric Schmidt with Wired reveals what he thinks Google is and what the future holds for the company.
Beyond the SEM Bells and Whistles
There’s a lot more to search engine marketing than examining the pros and cons of all the hot new Google AdWords services.
Topix Goes Beyond Aggregation
Topix went beyond aggregation today by launching the ability for local news readers to post or comment upon stories. CEO Rich Skrenta describes the business model transformation where they took more risk to turn SEO attention into participation — sharing control to create value.
SEM – Beyond the Popularity Contest
In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?
Beyond the Hurdles to the Digital Natives
The CeBIT technology fair in Hanover, Germany, started last week and runs until March 21.
CeBIT is the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work.
Know Thy Market: Beyond The Click-Through
In marketing, with few exceptions, there’s no umbrella or blanket model that can be applied. Even if Coca-Cola’s omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.