Tag: better

Damashi Peer Review – Better Use of Links

The Damashi logo is such a nice piece of art that the quality of the image maps surprises me. And when they are simply text, why put them in an image map in the first place? It would seem to me that rather than have the funny boxes at the top (that you could put into a table and make them text links, and thus more prone to higher search engine placement), he could use art.

Making News is Better Than Just Making the News

There is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot. Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention in a local newspaper column. Or even score a feature story in a trade magazine.But these are one-time shots that are unlikely to leave an impression on your target audience. Simply “making the news” will rarely attract a steady stream of prospects to your door. Yet even top PR pros tend to focus on “making the news.” There are two reasons for this. First, it’s relatively easy to score. Second, the boss rarely understands that simply “making the news” is virtually worthless to the bottom line.

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