Tag: better

Make Your Supply Chain Better – Assess It

Supply chains are dynamic. Supply chains are complex reaching into many customers and back into many suppliers throughout the world. Supply chain requirements are dynamic. Suppliers change; customers have new destinations and new shipping rules. Responsiveness increases; time compresses. Agile and lean are not options; they are mandatory. Collaboration and integration are ways to accomplish the needed result in a joint effort. Supply chain visibility is necessary; exception management and event management let you focus limited resources.

Increase Your Web Sales With Better Site Readability

If the language used on your web site is over the head of the average eighth grader, you’re probably losing traffic and sales. This is not to say that your site’s visitors are stupid, but they are easily bored and they have plenty of other options. Sites that are loaded with jargon or technical information aren’t typically easy to read and if you’re not creating a site only for doctors or scientists you need to make sure that you’re using plain, everyday English to describe your products and services.

How to Generate Better Leads

A big mistake businesses often make when they market themselves is the fact that many try to sell directly in every communication they produce. And, as a result, they generate huge amounts of “prospects” that lead to little or no business (or what I call “expects”). They think that by selling themselves right in the ad they will get not only an immediate response but also immediate business. This oftentimes backfires and can even take away customers.

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