Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen.
How Exclusive Sponsorships Can Backfire
There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.
MySpace Safety Efforts May Backfire
For someone who isn’t 17, I have to admit that I spend a fair amount of time digging around in MySpace and trying to understand how all the pieces fit together. Indeed, MySpace help is an an important element of my tech Q&A blog too (where I offer tech support and, specifically myspace help).
Resignation Letters: Don’t Let Yours Backfire On You…
It turns out that “tips and templates on how to write resignation letters” is the third most sought-after information at my Writing Help Central Web site.