Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it…
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Tag: B2B marketing
How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives…
How To Use Your Website To Shorten Your Sales Cycle
Is your website languishing as little more than a web brochure? As a professional service business, the problem with a…
Marketing–Art or Science?
Two recent articles are trying to keep business to business marketers planted on terra firma.
Why Advertising, Marketing and PR Pros Should Blog
A Fine Kettle of Fish posts 10 reasons why advertising, marketing and public relations professionals should at least consider adding…
Blogs – Diamonds in the Rough?
Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis…
SEO Pressure on B2B Companies
Oneupweb published a research study showing that 46 percent of BtoB Magazine's Top 100 Advertisers showed only nominal search engine…
A Closer Look At Business to Business Marketing
Are you properly managing your pipeline? Are you jumping the gun and losing valuable clients? What does search mean to…
ADTECH – B2B Marketing Ideas From Siebel And Oracle
Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the…
4 Softly-Whispered Secrets to Write A Solution-Savvy Sales Letter to Turn Prospective Clients into Paying Clients
Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that…
