To Lead or Not to Lead?
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are…
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Tag: B2B marketing
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is…
10 Steps to Marketing with Business Weblogs
Pick up any current business magazine these days, and you're certain to see an article championing business blogs or the…
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.
Top Ten Online Choices to Get Clients to Choose you Again and Again
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
Turning Future Prospects into Customers
I recently had a conversation with the marketing communications manager of a prospective client about following up future prospects effectively.…
Why B2B Marketing Should be Subtle
Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."
On-Line Marketing and the Tradeshow
All right, you've gotten the reservation to attend the trade show, you have the personnel trained who will be working…
Mind The Gap : Bringing You, Your Prospects and Your CFO Closer
As a marketer, don't you love it when someone in finance or operations (or even a neighbor) asks, "What is…
