Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.
A contest could be as simple as spotting a word or a set of words within an e-zine’s issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more.
If you plan to run a contest, make sure you have a “contest management response system” in place.
This could be as simple as an automated e-mail receipt to let your participants know their entry has been received.
Run a contest that asks your participants to send their responses to specific e-mail addresses. Then create an automated receipt confirmation for each account.