A few weeks ago, I got an interesting letter in the mail. It was a cordial invitation to join the American Association of Retired Persons (AARP). I’m sure a lot of people get such invitations, but there were two things in particular about this letter that caught my eye.
Keeping Your Pop-Ups – and Your Audience
In “Why Pop-Ups are Pop-Bad”, we looked at the pitfalls of pop-up advertising, the most significant of them being the way Internet surfers feel about pop-ups. As I mentioned in that previous article, when you use pop-ups, you take the risk of your visitor count suffering and the reputation of your site being damaged. Despite that, many use pop-ups on their sites for a variety of reasons and are reluctant to cease using an advertising method they feel to be effective.
Your Target Audience Who Are They & What Do They Want?
It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want.
How To Develop An Internet Audience
Internet Audience Development. I know, I know it sounds like just another Internet catch phrase dreamt up by those marketing firms out there to get you to spend yet MORE money on your web site. However, unlike some of those other potentially “critical” concepts, the concept of Internet audience development makes perfect sense and is exactly what it seems to be: a process for the creation of a profitable customer base on the Internet. It is the way you attract potential customers to your site and keep them coming back.
Targetting an audience in Marketing
Some people still underestimate the importance of targeting audiences in marketing. Targeting your audience is a key factor to the effectiveness of your marketing activities online. First, what does it really mean? Targeting an audience in ecommerce simply means concentrating on a particular group of people that are more likely to respond in a positive way to your marketing campaign and what you do.
Know your Audience: Write a Top Selling Book
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
How to Get Any Audience to Love and Admire You
Although TV and radio are mass media, the best broadcasters are able to make each listener feel as if they are sharing an intimate one-on-one conversation. They never elevate themselves about their audience, but speak to everyone as if they were a dear, cherished friend.
Know your Audience Before you Write your Book or Web Site
If you want happy customers to use your service or buy your product, you need to focus on their needs and desires.
Magnetizing and Retaining Your Target Audience!
When reading about advanced search engine placement, technical terminology along with the latest Internet developments, the new entrepreneur may be somewhat intimidated. The truth is, knowing and understanding all that Internet rhetoric is not as necessary as you may believe.
Copywriting for the Non-English-Speaking Audience
The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.