What Is “Best Practice” Public Relations?
Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own…
Part of the
network
network
Tag: audience engagement
Can You Imagine This Happening at a Presentation?
I was well-prepared to give my talk to the congregation of the church, one that turned out to be a…
Twenty-Five Tips in Writing Articles for the WWW
Writing articles can provide you with enormous amount of exposure on the Web (sounds "rude, that). You are branding yourself…
Is Your Copy Upside Down?
As a professional copywriter, I've seen my share of copywriting mistakes. One that seems to be particularly common is writing…
Great (Free) Information Keeps Website Visitors Coming Back Again and Again!
If your website visitors are like me, they may visit your site. They may read your sales letter. They may…
Write a Short Book and Prosper
Imagine yourself a published non-fiction author! Imagine what a print or eBook book would do for your business?
Secrets to Building Massive Opt-In Lists
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you…
How to Use “Upwords” to Increase Response
I once took a media communications course in which I discovered an interesting example of the way the mind works.…
Publish Now or Perish Later
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most…
Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I've answered over the years. Of course, my Power Prescription…
