Tag: attention

How to Grab Attention with Your Headlines

You’ve got just a few seconds to grab your prospects’ attention, spark their interest and motivate them to keep reading whether they’re looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.

Are You Paying Attention to your Most Profitable Customers?

Most of the small and home-based entrepreneurs we’ve interviewed attributed their online success to one thing: the quality of their customer service. They do not have deep pockets to advertise in national TV, or the resources to create a massive publicity campaign. Some don’t even advertise at all. Yet their online businesses have been successful, and it is due to one major factor: satisfied repeat customers.

GOT MEME? How to Attract Your Clients’ and Customers’ Attention

No “meme” isn’t a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you’ve opened up a magazine or watched TV in the last ten years you’ve seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, “Got Milk”.

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