Candidates for the 2008 Presidential election have been vying for the attention of Internet users, with Barack Obama and Mitt Romney gaining the most.
Jaiku/Twitter/Facebook/Kyte/Plaxo – Pay Attention!
I’ve really been bitten by the Facebook/Twitter/Kyte/Jaiku bug. Stephanie Booth, everyone’s favorite Swiss blogger, met me tonight at the Jaiku party (that’s Jaiku’s PR guy, Neil Vineberg holding the Jaiku poster) and said I had to add Dopplr to my bag of tricks (it keeps track of where you, and your friends, are).
Google, Yahoo Vie For India’s Attention
It looks like one lucky American search engine may soon cozy up to the Indian government – both Google and Yahoo are in talks with India’s National Informatics Centre.
"Google, Yahoo Vie For India’s Attention"
Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”
Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”
Who Gets the Majority of Your On-line Attention?
It just occurred to me that if I look at the on-line services I used most, there’s not really a clear winner when it comes to who gets the bulk of my online attention. Here’s the current list along with the current owner of each (since 3 of the 4 were acquisitions):
Compete Pays Attention To Metrics
Another enhancement to online website metrics from Compete presents an Attention Rank, rating the consumer attention paid to a given domain.
Consumers Pay More Attention To Video Ads
Here’s a stat you’ll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play."
The information comes from a recent study conducted by digital marketing company DoubleClick.
The study of 300 participants over a six month period showed that consumers were much more interactive with video ads, which makes DoubleClick assume the format is very effective.
Eye Tracking Your Attention Span
The attention span of Internet users has been the subject of many studies, most coming to the conclusion that, on average, people only spend a few seconds on any given site. An eye tracking study from Poynter Online, however, reveals that users who go online searching for news actually spend longer amounts of time in consuming content than their offline counterparts.
Analyzing Attention
Read/Write Web had a good overview the attention economy the other week,written by Alex Iskold and edited by Richard MacManus. They suggest information overload will be solved through personalization and explain the trust issues of information metadata. Unfortunately, the analysis is flawed on both the cause and scope of the solution.
Mobile Ads Capture Consumers Attention
The Online Publishers Association has released a study," Going Mobile: An International Study of Content Use and Advertising on the Mobile Web" finds that the mobile platform is becoming an effective source for content and marketing because of strong growth and consumers paying more attention to advertising.
The study found that 76 percent of all consumers in the US and Western Europe have access to the Web on their mobile device, and one third (32%) use it. When it comes to usage the UK leads with 54 percent followed by the US and Italy both coming in at 41 percent.