Knowing how well your Web site is doing is obviously important and in the session "Tracking and Results Analytics" the panel focused on the best ways to measure success.
Coverage of the PubCon South conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Microsoft Closing Shop on adCenter Analytics
Microsoft’s adCenter Analytics has not yet left beta, and it appears that it will not ever do so. The company announced today that the program will be shut down at the end of the year.
Google Analytics Certification Program Launched
Today Google announced a new online course that will help interested parties prepare to get a Google Analytics certification. It costs $50 to take the test to get certified, but to me the more interesting part is the course itself.
Don’t Overlook iPhone Analytics
Google has added an advanced segment to Google Analytics looking specifically at visits to your site coming from iPhones. This should prove very useful to webmasters as iPhones have obviously caught on in a big way.
All you have to do to enable this segment is:
1. Click the drop down menu next to "Advanced Segments" at the top-right of any report
2. Select "Visits from iPhone"
3. Turn off "All Visits" when viewing your iPhone segement
Report: Yahoo Web Analytics Beats Google in Key Areas
CMS Watch, which evaluates and reports on content-related technologies, has issued a report saying that Yahoo Web Analytics (formerly IndexTools) is better than Google Analytics in a number of key areas.
Using Advanced Segments in Google Analytics
I had a chat with E-Nor President Feras Alhlou after reading a guest post of his on the Official Google Analytics Blog. He was asked by Google to make a post, as E-Nor is a Google Analytics Authorized Consultant and is very active on a number of Google Analytics (GA) support fronts.
Google Sites, Analytics Get Cozy
Even though people can accomplish great things while working as a team, not being able to measure the results is something of a limiting factor. To fix this problem with Google Sites, then, an integration with Google Analytics has been announced.
Google Offers New Resource for Analytics Information
Google seems to really want to spread awareness about Google Analytics, and get more people to understand how to use all of its features. This is a good thing because analytics are obviously important for keeping your site’s performance up to its potential. A couple weeks ago they announced a new Google Analytics Help Forum with participation from Google employees as well as top contributors, and seasoned analytics pros:
Tracking Santa’s Web Analytics
The North American Aerospace Defense Command, otherwise known as NORAD is tracking Santa Claus’s rounds this year, keeping up a tradition that has been going on for 53 years. Mike Sachoff explains:
Web Analytics: The Future, SEO, Tools, and Mistakes
Navigate the evolving landscape of web analytics: Learn about trends, the role of SEO, top tools available, and how to avoid common mistakes.