Gamedaily.com has expanded its relationship with 24/7 Real Media. The relationship now includes Insight XE, as its analytics solution, in addition to using Open AdStream Central as its exclusive ad serving solution for its destination site, Gamedaily.com, which connects with a network of more than 130 affiliated portal, consumer and B2B sites.
Clicklab Brings Key Innovations to Web Analytics
Clicklab Releases v2.0 of Its Web Analytics Platform; Helps Online Advertisers Detect and Document Click Fraud.
Whats Next in Web Analytics: Visitor / Customer Retention
Let’s say you are in charge of marketing the web site. You have a multitude of media choices, but not an unlimited budget.
Urchin Releases ASP Web Analytics Software
Urchin Software Corporation today released Urchin 6 On Demand, an ASP version of its popular web analytics and marketing intelligence software.
Omniture to Provide Web Analytics for AOL
Omniture today announced that America Online has selected Omniture’s state-of-the-art hosted web analytics solution SiteCatalyst to provide analytics across all of AOL’s worldwide properties and services.
ClickTracks Unveils Version 5.0 of its Web Analytics Software
ClickTracks Analytics, Inc. (www.clicktracks.com) today announced the availability of version 5.0 of the company’s web analytics line of software. ClickTracks Analyzer 5.0 and ClickTracks Professional 5.0 keep the same intuitive, highly visual user interface of previous versions of the programs, while adding more features.
Web Traffic Analytics and User Experience
“Analytics.” The word sounds technical, number-crunchy, maybe even a bit boring. We information architects and user experience folks tend to prefer dealing with the real users, the designs, and the creative expression of our ideas, and not so much with the numbers. We spend our time developing prototypes, testing designs with users, and then interpreting those results for a creative solution that provides outstanding user experiences. But our exposure to the data and measurement end can be limited, or nonexistent.