Market analysis is a necessary part of planning a profitable business. Before investing any money in your business, you must gather information about your potential customers and the demand for your product of service.
BENEFITS OF MARKET ANALYSIS
Traffic, Visitor, and Customer Analysis
Percent Single Page Access
What it is: Single Access Page Visits divided by Entry Page Visits for a page
Why Have A Budget Analysis
Let’s start by defining a “Budget Analysis”. This is simply a breakdown of your budget (income, bills & expenses) showing how much money you have coming in and how much you have going out. It will show how your budget category percentages compare with what is recognized as the ideal percentages. The most important aspect of the Budget Analysis is the recommendations for improvement.
The Importance of Spider Analysis in a Well-Rounded Search Engine Marketing Plan
The field of search engine optimization is a constantly evolving industry with important changes being made almost daily.
In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of.
Site Analysis
In a previous article I introduced the problems of testing your site for missing links and images. A common problem often relates to seeing your web site from the inside out. In other words, things that appear to work for you may not work for your visitors. This is often caused by file references that point back to your computer. When you test, your browser can easily find these files because they are where they are supposed to be. Visitors not having access to your directories will see the typical missing image box.