Nearly half (49 percent) of senior executives surveyed recognize that reaching audiences only through traditional mass media is no longer effective.
An Alternative to Wikipedia
In a Tuesday press relese, Wikipedia founder Larry Sanger announced plans to launch a rival site to the online encyclopedia. The new wiki project, Citizendium, will draw upon community experts to offer greater reliability of information.
Low Cost Alternative to Web Meetings
If you do web meetings with any regularity, you may want to give Central Desktop Live a try.
Google Launches Microsoft Office Alternative
There’s long been speculation that Google was preparing an online office suite that would take on Microsoft Office products.
President Bush Hails Alternative Media
The various blogs, websites, and radio shows supportive of the President and his Administration’s agenda have given George W. Bush an edge against a frequently hostile mainstream media.
Gates’ MIT Alternative A Diversion?
Microsoft has done an about face with its support of MIT Media Laboratory’s ambitious “One Laptop Per Child” program, recently stating that cell phone accessories would provide a cheaper alternative, according to the New York Times. Critics say the suggestion is convenient in light of the fact that the Windows CE operating system was rejected by project founder Nicholas Negroponte in favor of open source Linux.
Alternative Marketing Strategies
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed.
Guerrilla Marketing: A Cheaper Alternative
So you’ve spent an enormous amount on advertising in the media and got very little response — or maybe you were scared enough by the prices that you never put the ads there to begin with.
Google Building Alternative Internet
Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet.
Alternative Venture Finance: Federal Grants and Loans
While most companies seeking venture capital initially think about angel investors and venture capitalists, a large alternative source of financing is federal grants and loans.