Olivier Duffez takes a look at Google’s changing of its Toolbar Checksum Algorithm.
Common Sense Algorithm Chasing
I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing.
Google Patent Reveals New ReRanking Algorithm
A recently filed Google patent reveals a possible future change in Google’s algorithm. The algorithm-chasers out there engaging in high-risk seo techniques should pay special attention.
Analysis and Implications of Hilltop Algorithm
In the previous article, we discussed how we believe that Google has deployed the Hilltop algo in its Florida’ algo update. As usual, Google has been silent about the algo update so our analysis is based on research and experimets.
Yahoo! Vs. Google: Algorithm Standoff
Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search engine friendly copy. Many SEOs believe this type of study, however, is a waste of time, as analysis typically reveals that our natural keyword densities are in line with what ranks well on Google.
Analysis Of Yahoo’s New Algorithm
In an article from eWeek that he published in his blog, Andy Beal said that 15 people from his company spent the majority of Tuesday analyzing Yahoo’s results.
A Look At Yahoo’s New Algorithm
Yahoo’s official announcement last month that they planned to drop Google results in Q1 brought about a wave of speculation on when they would actually make the switch. Some wonder if they’ll ever fully make the switch, since Yahoo is a part Google owner.
Cracking Google’s New Algorithm
Google recently made far-reaching changes to the way it ranks search results, and the search marketing community has been abuzz with tales of woe ever since. Some have speculated that the key to understanding Google’s latest is that they’ve applied some sort of test of “commerciality” to certain phrases, roiling the waters for sites ranked well on those phrases, and leaving non-commercial phrases more or less alone. The idea is that this would cause a stampede of site owners over to the paid AdWords program, or at least making the point that Google isn’t up for providing a free lunch to clever “SEO-ized” sites indefinitely.