44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.
Content Strategy Affects Your Reputation Online
Do they trust your emails and articles? Media Post’s Email Insider newsletter has an excellent article today on how your content strategy can affect your sender reputation.
New AdWords Policy Affects Content Publishers
A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or otherwise.
How Click Fraud Affects Pay Per Click Advertisers
Recently, an article appeared on CNET stating that Google has filed a lawsuit against a Texas-based company alleging they fraudulently abused the Google PPC system to profit from the advertisers’ ad spending.
Smell Affects Your Business
Companies are becoming more aware of the importance of good air quality to the health and well being of their customers and employees. But air quality and smell can also remarkable influence on the emotional and cognitive processes of the people within a building as well.
Bioterrorism Affects Email
At a time when critical issues of national importance are being discussed in basement rooms at the US Capitol due to Anthrax laced letters sent to government offices, email has become more important than ever for person-to-person communications. Bioterrorism has now impacted even email. No worry that you’ll get sick when you next check your email inbox since terrorists have not yet figured out how to send those powdery spores via email attachments (digitizing Anthrax spores seems to kill the little critters).