Be careful when using broad match keywords in a Google adWords campaign.
Google Introduces AdWords Business Pages In AU
Compared to much of the rest of the world, the nation of Australia is pretty young – you might say it got off to a late start. Google’s doing its best to help the country’s inhabitants catch up, however, and in Australia and New Zealand, the search engine company recently introduced AdWords Business Pages in an attempt to get more businesses online.
AdWords: Placement Performance Report
Webmaster World reported the first ever unveiling of Google AdWords’ Placement Performance Report.
Saleforce.com Gets AdWords Integration
Google and Saleforce.com have teamed up to integrate AdWords with Salesforce’s customer relationship management (CRM) applications. Offering a hybrid called Salesforce Group Edition, the alliance is aimed at leveling the playing field for small and medium-sized businesses looking to compete online.
Re-Upping Your Google Adwords Certification
If you earned your Google Adwords certification close to when the program was launched, it’s about time to re-take your test, and prove you’re still qualified.
Briefly: Clash Puns, George Lucas, AdWords
Yahoo has a shortcut to its lyrics search, while Ask has a Smart Answer for the master Jedi among other May birthday celebs. Google puts everyone back to work with an updated AdWords Editor.
Google Responds To AdWords Scam Kerfuffle
The practice of establishing AdWords accounts for the purpose of passing clicks through a third-party malware distributor has drawn a blame-the-user response from Google.
AdWords Introduces Preferred Cost Bidding
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google’s shoulders.
Google AdWords Broad Keyword Matching
Google AdWords provides four keyword matching choices, “broad”, “phrase”, “exact” and “negative”.
Google AdWords Gets Update Along w/ Outage
When I saw that Google had announced a new look for AdWords, my heart skipped a beat as I envisioned a sexy new interface that would put Yahoo’s recently launched Panama to shame. Alas, if it weren’t for the announcement, you get when logging in to AdWords, you may not have even noticed a change.