The majority of Google-related developments take place in or near Mountain View. The company’s now trying to spread the love, however, and over the next few months, will be holding AdWords and Analytics seminars in five different places.
AdWords Evangelist Available At SMX
Well, tomorrow’s the first day of SMX, and if you’re there, you’ve no doubt created a long list of people you want to meet and sessions you want to attend. If you’ve got room for one more, Google’s offering its own Fred Vallaeys, Product Evangelist for AdWords.
AdWords Aimed at MySpace Users
This is an exciting development . Google is testing a new feature to allow you to target ads to specific demographics on MySpace and other web sites. So it your web site sells NY Yankee tickets and your main demographic is men aged 30-45. Your ads can show up just on profiles of men who are in that age group.
Adwords Mistakes – Getting to the Root of the Problem
The numerous list posts you see on the most common mistakes made by adwords beginners don’t get to the root of the problem. They focus on the use of adwords features like this:
Which adWords Topics Got the Most Attention in 2007?
Which adwords topics got the most attention in 2007? Here’s my top 5 list. What have I missed and what will be important in 2008?
Google Tests AdWords Product Listings
Google appears to be testing a new AdWords feature that allows searchers to see product listings along with the sponsored results. Beneath a Google Checkout button, a plus sign appears that expands to show product photos and prices on the search results page.Right now the test appears limited to larger vendors using Google Checkout.
AdWords Touts Mobile Advertising
The mobile advertising market looks like a ground floor venue that is starting to rise, and Google has advice on following it upwards.
Trying to Cancel an AdWords Account
I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:
Internal AdWords Tool Raises Rumors About Rankings
A post by French blog Zorgloob has raised a flurry of rumors about Google organic rankings being influenced by Google AdWords advertising.
Zorgloob posted screenshots from an internal Google tool that assigns scores and classifications to Google’s organic listings raising questions about the way the Google SERPs are determined.
"Manager Defined Spend" spotted in AdWords
Shimon Sandler found a little something extra in his AdWords that allows for extending management of multiple accounts without needing a separate service agreement for each.