Search engine Google sent customers an email yesterday that outlined changes to their ad relevancy algorithms. These changes are being made in order to improve the targeting of ads and members’ ROI.
Froogle Ads For Fathers Day Showing Up In Google AdWords
Recently, Murdok featured an article discussing how Google was allowing Froogle ads to appear in the first paid position of their search result page. Google acknowledged, to Andy Beal, that they were indeed promoting Froogle by placing it within the paid listing area.
Google Adwords Image Ads
Are we going back in time with Google Adwords Image Ads? Weren’t banners supposed to be less effective than text ads? Google doesn’t seem to think so as it introduced Image Ads as an additional service in the Google Adwords program.
Google Denies AdWords To Deck Of Bush Creators
A group that created a satirical deck of cards with reasons not to re-elect President Bush has been denied an AdWords campaign by Google. This isn’t the first time that a company that has been critical of the current President has been denied use of AdWords.
Google Begins Featuring Image Ads In AdWords
In a surprise to many experts, Google has begun offering image based ads to their AdWords clients. This new format of Google ads will, like all AdWords/AdSense campaigns, be contextual targeted.
Google Prepping New Technology For AdWords Clients
Keyword sales accounted for 35% of advertising revenue generated 2003. Search engine leader Google receives an estimated 95% of its revenue from keyword ad campaigns.
T-shirt Company Denied Google AdWords Campaign
Y-Que, a T-shirt company located in Southern California, has had its AdWords campaign cancelled by Google because of the keywords the company selected to use. Y-Que believes that the basis of Google’s cancellation is a move to stifle free speech.
Google In Court Over New AdWords Policy
Google’s newest policy concerning bidding on trademarked slogans for AdWords purposes has come under fire. French insurance company AXA has filed suit against the search engine for allowing others to bid on keywords that AXA has trademarked.
AdWords Advice From Google
Mark Carey, who records GoogleGuy’s posts on his site GoogleGuy Says, also records posts made by a Google employee who goes by AdWords Advisor. This article looks at the four posts that I thought were the most useful and widely applicable. These posts came originally from WebMasterWorld.
Norton Renders AdWords Advertising Useless
For those that dislike advertising and pop-ups Norton Internet Security 2004 is a dream come true, but for advertisers it could be your worst nightmare…