Search engine-based PPC advertising is probably the hottest technique of advertising in the marketing available, largely because it is the most employed method on the Internet. With an estimated 40% of online advertising revenue being spent on search engine ad, the numbers bear this out.
New AdWords Policy Affects Content Publishers
A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or otherwise.
Google Rolling Out Significant Changes To Adwords
In the coming weeks, Google will be rolling out a significant change to the content targeting side of its AdWords program.
Google AdWords: Are Changes In The Format Afoot?
Recently, there have been rumblings about upcoming changes in the AdWords presentation format. There are reports and examples of structural alterations in AdWords placements, as well as upcoming changes in the way people view Google’s advertisements.
When You Buy Google Adwords, Make Sure You Know What You’re Buying
Many businesses, both large and small, use Google Adwords to advertise on the internet.
Microsoft To Announce AdWords Competitor
Since Microsoft embraced the search industry, they have been committed to making MSN Search a relevant and viable alternative to other industry leaders like Ask, Google, and Yahoo.
4 Steps to a Successful AdWords Campaign
Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?
Google Offers AdWords API
So Google played dumb and we all went along with the official statement, that there would be “no comment” on rumors of a Google AdWords API (definition). It now appears, sometimes, you can believe the rumors.
Google Makes AdWords API Available
So Google played dumb and we all went along with the official statement, that there would be “no comment” on rumors of a …
Google Rumored To Limit Adwords To One Ad Per Page
Several sources point to a rumor that Google is going to limit each search result to only one AdWords ad.