Yahoo’s put out some amusing commercials, and we’ve had a good time making fun of Ask’s strange offerings. Yet in all of this, where is Google? The search giant almost doesn’t seem to believe in advertising.
Google, The Anti-Advertising Advertising Company
Google’s a bit of a mystery to many marketers; how does a company rise to the position Google is in within the advertising industry without doing much advertising themselves?
Brand Advertising – The Next Mobile Wave
European research firm Vanson Bourne was commissioned this summer to report on 50 global brands’ attitudes toward mobile marketing. More than two-thirds expected to spend up to 10% of their marketing budget on mobile messaging campaigns within two years.
Search Rules Advertising As Media Diversifies
Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.
Local Online Advertising To Reach $7.8 Billion
The dollar gap between U.S. local online spending and total local media ad spending is large with $97 billion going to offline media such as yellow pages and newspapers. Only 2.9 percent of all local ad spending will go online in 2007, or $2.9 billion.
Online Advertising To Pass Radio Advertising
Radio has been behind television and newspapers in adjusting to the digital world. This year for the first time, online advertising will surpass radio advertising spending in the U.S.
Brand Advertising Doomed On Facebook
Social networking sites may never be the cornucopia of conversions that brand advertisers want them to be, according to a new study.
Social Network Advertising
In my last post about social network advertising, I spoke about reasons why social network advertising is a rapidly growing trend in online marketing tactics. Today, in this follow-up to part 1, I will be delving into the nuts and bolts of making the most of your social network advertising.
YouTube Gets In-Video Advertising
Google’s finally settled on a way to monetize YouTube, announcing they will be inserting ad overlays at the bottom of media partner videos. With pre-sale bandwidth bill reported to be $1 million per month and a pending Viacom behemoth of a lawsuit, the monetization strategy comes none too soon.
Malware in Advertising
One of the more interesting attacks or hacks coming out the hacker’s world is the idea of malware embedded in advertising.